Pointzai vs Apollo
Real-time AI lead generation — see how Pointzai compares to Apollo for GTM, sales, marketing, and HR teams.
Try Pointzai freePointzai is an AI-powered lead generation engine that delivers fresh leads daily. Unlike Apollo's database-driven approach refreshed quarterly, Pointzai's AI agents search the web in real-time for every query — finding leads, scoring them 0-10 against your ICP, and delivering verified contact details. Starting at $0 with 50 credits per month, Pointzai is built for GTM, sales, marketing, and HR teams who need accuracy over volume.
Feature comparison
| Feature | Pointzai | Apollo |
|---|---|---|
| Lead Freshness | Real-time AI search every run | Database refreshed quarterly |
| Scoring | AI scores 0-10 against your ICP | Static buyer-intent signals |
| Pricing | Free tier 50 credits/mo, $0 to start | Sales-led enterprise pricing |
| Setup | Describe your ICP in plain English | List building + filter configuration |
Feature breakdown
- Real-time enrichment
- AI ICP-fit scoring
- Free tier
- CSV export
Frequently asked questions
Can I import my Apollo lists?
Yes — CSV import on Starter and Growth tiers.
How does Pointzai find leads in real-time?
Our AI agents search the live web for every query, scoring each lead against your ICP. No database refresh required.
Is there a free trial like Apollo?
We have a Free plan, not a trial — 50 credits per month, forever, no credit card required.