Pointzai vs Clay

Real-time AI lead generation — see how Pointzai compares to Clay for GTM, sales, marketing, and HR teams.

Try Pointzai free

Pointzai is an AI-powered lead generation engine that delivers fresh leads end-to-end with zero workflow wiring. Unlike Clay's manual table-and-formula approach, Pointzai's AI agents handle research, scoring, and enrichment automatically — just describe your ideal customer in plain English and AI agents do the work. Starting at $0 with 50 credits per month, Pointzai is built for GTM, sales, and marketing teams who want results without spending hours assembling enrichment workflows.

Feature comparison

FeaturePointzaiClay
SetupDescribe ICP in plain English; AI handles the restBuild tables, formulas, and integration chains manually
Lead DiscoveryAI agents search the live web automaticallyUser-driven workflows with explicit data source wiring
Time to First LeadSeconds — type and runHours-to-days to set up the first workflow
PricingFree tier 50 credits/mo, $0 to startWorkflow-based credits, learning curve overhead
Skill RequiredPlain English descriptionSpreadsheet + integration mindset

Feature breakdown

  • Zero-config lead generation
  • AI ICP-fit scoring built-in
  • Workflow customization
  • Free tier
  • CSV export
  • End-to-end automation

Frequently asked questions

  • Do I need to build workflows like in Clay?

    No. Just describe your ideal customer in plain English. AI agents handle the research, scoring, and enrichment automatically.

  • Can I customize lead enrichment like Clay?

    Pointzai's enrichment runs end-to-end automatically; for fully custom enrichment workflows, Clay-style tables remain a fit. Most teams replace Clay entirely once they see how AI agents handle the standard cases.

  • Is Pointzai faster to set up than Clay?

    Yes — first lead in seconds vs hours-to-days for a typical Clay workflow.

  • Can I export leads to my CRM?

    Yes. CSV export is included on all plans; HubSpot native integration is on the Growth plan.